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Archive for February, 2010

Why Saying YES is Always More Dangerous Than NO – Tom Sant

A few years ago after becoming a convert to Tom Sant’s  ideology after reading his first book “Persuasive Business Proposals”, I was fortunate to be asked to participate with him in a webinar illustrating how effective persuasive proposals can be used at every step of the sales process, not simply waiting till the close. You can catch his words “Messages That Matter”, and I would recommend that your time will always be well invested.

You may also like to read another of his books, “The Giants of Sales, which takes a look at some of the most famous sales names in the past century. Tom looks at their success and captures the essence of their success in this interesting read. Enjoy!

A marketer’s guide to behavioral economics

An interesting viewpoint from McKinsey Quarterly about the Canadian economy and your money and you may have to register to receive the full text – enjoy.

Ina Steiner from AuctionBytes.com has an interesting topic on shipping.

Ina has an interesting blog going on regarding the challenges online resellers encounter while using UsPs as their shipping solution.

Take a look and add some feedback regarding your experiences with shipping.

Google Buzz – what it might mean for you and social networking

Having recently signed onto Google Buzz, and I have also been involved with a trial of Google Wave too, I was looking to find out how I might leverage the opportunity of Google Buzz without creating too much extra work. Currently I have a presence on Facebook and LinkedIn and find these two networks give me great feed back on my circle of friends while still allowing me to lead a life away from a computer.

This said I was pleasantly surprised when I found the following discussion in my Google Buzz this morning and thought I would share it as it clearly explains the opportunity for Buzz; Michelle – many thanks for taking the time to inform me.

http://chelpixie.com/blog/2010/02/12/how-to-market-with-googles-social-search/

Back in action!

So after a short sabbatical the Kyozou blog is back and welcome to all those individuals who asked for a place to communicate with us, please do so.

I can be reached at sales (at) kyozou.com