Kyozou Blog

Archive for March, 2010

Some 20 million iPhones were sold since its launch in late 2007. The iPhone has covered nearly every strategy in cell phone and PDA marketing and  has not only become a status symbol but an incredible productivity tool. The iPhone looks like the perfect companion for today’s fast-paced, multi-tasked world –a world considered science-fiction not so long ago. Nowadays, we can accomplish much more with much less time, energy, and interaction.

Apple Inc’s iPhone has swept the world with its easy-to-use interface and  do-what-you-want capabilities. Although it is a given that PDA’s and smartphones have existed for quite some time; however such devices have typically been specifically-targeted business instruments – until now.

With the induction of the iPhone into mainstream culture, the typical user will invariably contract one of two conditions: Aptly named, these are the “I wonder if I could…” and the “Whoa! I didn’t know I could…” effects. Essentially, the average iPhone user is always looking to perform more tasks with their device. To online merchants, this begs the question: “Are people now buying more online with their iPhones?” To clarify,  the iPhone in many ways is a hybrid between a mobile device and a PC. Conversely, its browser can easily display any (non Flash) web sites in their natural form without the need for customizing the site. Another interesting feature is the ability to install a client application or “app” for a dedicated website. eBay and PayPal have long ago published free applications for shopping and making payments online. Other key players will follow.

It looks like more and more transactions are happening from the palm of your hand – but not like the good old days where that involved pulling out your wallet. Trends show that today, many online purchases are being made from mobile browsers and some merchants are taking the hint early. A few to note would be Amazon with its mobile shopping site, and Yahoo’s phone-friendly interface. With more of these shopping options sprouting daily, the time to act is now.

Although it’s understandable that a web site will never offer as much user-friendliness on a mobile device as a regular computer, it’s the  freedom and convenience that phone users are tapping into for shopping online. The ability to shop and buy from anywhere has never been this easy. Bottom-line, to stay competitive, all online merchants must look into the idea of “mobilizing” their online presence to make themselves better accessible to those who shop and buy while on-the-run with their iPhones. Whether you go as far as building your own iPhone app, or make the minor changes required to enhance the iPhone experience, it may well be worth your while to recognize this new and expanding mobile buyer market.

eBay’s pricing changes soon so be prepared and determine which framework is best format for your online business.

The full description from eBay is here for your reading.

The time is almost upon us to release our new functionality for motor part mechants wishing to list their products on eBay motors. A detailed description of the benefits and program information is supplied by eBay right here.

eBay have been reviewing Kyozou in their recent blog and this helps their clients see the power and usefulness in running their business with our solution.

How relevant are the comments penned here by John Kennedy of Silicon Republic about Google customers and how they are the value of a company combining with employees in the wireless world.

I like the way John Herlihy of Google states “Customers today have more choices and are more aware of our competitors’ offerings. Unless we can serve them 24/7, 365 days a year, competitors will eat our lunch”.

Do you find this is true today or starting  to become more real in your daily business life?

When considering what and how to share your messages with clients is always a challenge for online marketers.  In this article by Vangie Beal I see all the validation for being transparent through 360 degress, that is with yourself, your colleagues and most importantly with your clients.