Why Saying YES is Always More Dangerous Than NO – Tom Sant
A few years ago after becoming a convert to Tom Sant’s ideology after reading his first book “Persuasive Business Proposals”, I was fortunate to be asked to participate with him in a webinar illustrating how effective persuasive proposals can be used at every step of the sales process, not simply waiting till the close. You can catch his words “Messages That Matter”, and I would recommend that your time will always be well invested.
You may also like to read another of his books, “The Giants of Sales“, which takes a look at some of the most famous sales names in the past century. Tom looks at their success and captures the essence of their success in this interesting read. Enjoy!